Ethos

We believe that the sustainable lifestyle is much more than just about trying to reverse the harm that mankind has wrought upon the planet. For us it is a decision to turn away from many of the things that we find unpalatable about our modern society.It is a conscious decision to act out the idea that wealth is about much more than money. For us wealth is the ability to enjoy as much of each day as we can, which demands that we find time to smell the roses - to chill. It is about turning our back on a culture that celebrates celebrity over the vital spark of individuality and teaches, through advertising, that a persons worth is measured by his possessions. It is the belief that more money does not get us off the treadmill, but more often than not, just makes us go faster and faster.
Currently, in the UK, 1 in 5 people are suffering from depression. As a nation we are lonely, stressed, unfit and bored. We, at Coope, want our lifestyle to give meaning to tasks, to people and to the moment. We will, of course, fail to achieve such lofty goals, but we will live well in the process. And hopefully meet others along the way...











Comments